Warner Music Group is tearing down the wall between its two sync businesses. The company said on Wednesday, October 21, that recorded-music and music-publishing synchronization will now run as one worldwide operation, and that Ron Broitman has been promoted to President, Global Sync to run it.
Broitman works out of Los Angeles and reports to WMG chief operating officer Tom Corson. Guy Moot, Chair and CEO of Warner Chappell Music, will provide strategic oversight of the combined group.
One door for licensees
The pitch to customers is simplicity. Film studios, TV networks, game developers and advertisers that want a Warner song have often had to clear the master recording and the underlying composition separately. Under the new setup, WMG says clients get one entry point to its full catalog of recordings and songs. The company expects quicker clearances, and says a coordinated global pitching effort should get its roster in front of more buyers.
Corson described the change as creating a single creative strategy, a single commercial conversation and a single clearance and administration route for every WMG sync right around the world. Moot called putting publishing and recorded music under one roof an ambitious growth play, and said Warner Chappell staff will stay inside the sync team so that songwriters still get dedicated attention.
A familiar job for Broitman
Broitman has done this kind of integration before. He was most recently EVP, Global Sync for WMG’s recorded-music arm, and before that he led a joint US sync operation for Warner Chappell and WMG. Earlier he built the film, TV and advertising department at Sony/ATV Music Publishing. At BMG Music Publishing, he combined sync for the BMG and Zomba catalogs with labels such as Arista, Jive and RCA.
WMG credits his team with placements on the Super Bowl and the Stranger Things finale. It also recently placed Led Zeppelin’s “Stairway to Heaven” in the trailer for Greta Gerwig’s Narnia: The Magician’s Nephew.
The reorganization reaches staff across Warner Chappell, Atlantic Music Group, Warner Records Group and ADA. The group’s remit covers creative pitching, marketing, new business, licensing clearance, administration and data analytics. According to Music Business Worldwide, Rich Robinson, who unified Warner Chappell’s own sync teams in December 2025, remains with the company, working alongside Moot.
The timing makes sense. Warner Chappell’s sync revenue rose 7.1% at constant currency to $60 million in the quarter ending June 30. Meanwhile, IFPI figures show global recorded-music sync income slipped 2% in 2025 to $641 million, ending four straight years of growth.
Image: Ron Broitman. Photo by Jonathan Weiner, courtesy of Warner Music Group.