Live Nation Backs Creator Nation to Turn Followers Into Fan Businesses

</p> <p>Live Nation has put capital behind Creator Nation, a new company co-founded by Scott and Alexis Fisher that aims to help online creators turn social followings into lasting fan businesses spanning content, commerce, brand deals, and live shows. The Ticketmaster parent said first acquisitions of creator-management firms and related businesses are expected in the coming months, with hiring already underway across strategy, touring, data, operations, and marketing.</p> <p>Scott Fisher previously founded Select Management Group, which Propagate Content acquired in 2025; Alexis Fisher founded Timeline Management, where Live Nation took a majority stake in 2024. Timeline will keep operating separately. Live Nation CEO Michael Rapino framed the bet as matching how creator careers increasingly look like broader entertainment businesses. Coverage of the launch circulated across Digital Music News, The Hollywood Reporter, and Live Nation’s newsroom on October 1–2, 2026.</p> <p>Scott Fisher said creators have proven they can build huge audiences while infrastructure around them has lagged, and that Creator Nation is meant to give creators and their teams resources to turn influence into businesses built to last. Alexis Fisher pointed to creator-led stage shows as proof that strong fan relationships open new opportunities. Live Nation remains the capital and strategic backer; the Fishers will run the company with their own team.</p> <p><em>Image: Alexis and Scott Fisher — Courtesy of Live Nation / The Hollywood Reporter — https://www.hollywoodreporter.com/business/business-news/live-nation-backing-management-creator-nation-1236714891/</em></p> </div></div></div></div></div></div></main><footer class="border-line-bottom mt-5 flex w-full flex-row border-t px-0 pt-7.5 pb-2.5 text-center max-sm:mt-12.5"><div class="mx-auto w-full max-w-300 px-4"><div class="mb-4 flex w-full flex-col items-center gap-2"><p class="typography-responsive font-open text-text-4" style="font-weight:400;--typo-font-size:16px;--typo-line-height:24px;--typo-xs-font-size:16px;--typo-xs-line-height:24px">Mub Music - All rights reserved.</p><a href="/privacy-policy/" class="text-subtitle hover:text-primary text-sm underline-offset-2 hover:underline">Privacy Policy</a></div></div></footer><!--$--><!--/$--><script 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Policy\"}]]}]}]}]\n19:I[5500,[\"/_next/static/immutable/chunks/28ha-6mrga0gk.js\",\"/_next/static/immutable/chunks/04g73-x5iy0s6.js\",\"/_next/static/immutable/chunks/1779fax4aap56.js\",\"/_next/static/immutable/chunks/1xhg3qip6m0yb.js\",\"/_next/static/immutable/chunks/44pd0j5r1jmzi.js\"],\"Image\"]\n17:[\"$\",\"div\",null,{\"className\":\"md:col-span-6\",\"children\":[\"$\",\"div\",null,{\"className\":\"bg-secondary relative h-full w-full overflow-hidden\\n rounded-lg max-md:mx-auto max-md:mt-0 max-md:h-87.5\\n max-md:w-full [\u0026_img]:rounded-lg\",\"children\":[\"$\",\"$L19\",null,{\"src\":\"https://wp.mubmusic.com/wp-content/uploads/2026/10/20261003-01-creator-nation-1-1024x577.jpg\",\"alt\":\"Live Nation Backs Creator Nation to Turn Followers Into Fan Businesses\",\"fill\":true,\"className\":\"rounded-lg object-cover\"}]}]}]\n1a:T811,\u003cp\u003eVisual\u003c/button\u003e\u003cbr /\u003e\n\u003cbutton type=\"button\" id=\"content-html\" class=\"wp-switch-editor switch-html\" data-wp-editor-id=\"content\"\u003eCode\u003c/button\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv id=\"wp-content-editor-container\" class=\"wp-editor-container\"\u003e\n\u003cdiv id=\"ed_toolbar\" class=\"quicktags-toolbar hide-if-no-js\"\u003e\u003c/div\u003e\n\u003cp\u003e\u003ctextarea class=\"wp-editor-area\" style=\"height: 300px\" cols=\"40\" name=\"content\" id=\"content\"\u003e\u003c/p\u003e\n\u003cp\u003eLive Nation has put capital behind Creator Nation, a new company co-founded by Scott and Alexis Fisher that aims to help online creators turn social followings into lasting fan businesses spanning content, commerce, brand deals, and live shows. The Ticketmaster parent said first acquisitions of creator-management firms and related businesses are expected in the coming months, with hiring already underway across strategy, touring, data, operations, and marketing.\u003c/p\u003e\n\u003cp\u003eScott Fisher previously founded Select Management Group, which Propagate Content acquired in 2025; Alexis Fisher founded Timeline Management, where Live Nation took a majority stake in 2024. Timeline will keep operating separately. Live Nation CEO Michael Rapino framed the bet as matching how creator careers increasingly look like broader entertainment businesses. 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Live Nation remains the capital and strategic backer; the Fishers will run the company with their own team.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eImage: Alexis and Scott Fisher — Courtesy of Live Nation / The Hollywood Reporter — https://www.hollywoodreporter.com/business/business-news/live-nation-backing-management-creator-nation-1236714891/\u003c/em\u003e\u003c/p\u003e\n18:[\"$\",\"div\",null,{\"className\":\"w-full\",\"children\":[\"$\",\"div\",null,{\"className\":\"grid w-full grid-cols-1 gap-x-2 sm:gap-x-6\\n md:grid-cols-12 md:gap-x-10\",\"children\":[\"$\",\"div\",null,{\"className\":\"mx-auto max-w-full min-w-0 md:col-span-9\",\"children\":[\"$\",\"div\",null,{\"className\":\"mt-10.25\",\"children\":[\"$\",\"div\",null,{\"className\":\"content-body\",\"dangerouslySetInnerHTML\":{\"__html\":\"$1a\"},\"children\":\"$undefined\"}]}]}]}]}]\n"])</script></body></html>