When you head to Spotify to stream your favorite podcast, sometimes you’re looking for an active listening experience—one with the option to more deeply engage with the content you’re listening to. That’s why we’ve created features like Polls and Q&A for a chance to interact with creators. It’s also why we’ve incorporated video podcasts alongside our audio offering so fans can get to know their favorite podcast hosts even better, and creators can connect with their audiences in a much deeper way.
When we began rolling out video podcasts on Spotify, we tested the format with a variety of Spotify Originals. Since then, we’ve found that our users want the option to easily switch between audio only and video depending on where they are, what they’re doing, and what they’re enjoying. So today, we’re beginning a major expansion of our video podcast catalog—by putting it in the capable hands of creators.
Soon, Spotify users will see a lot more video podcasts on the platform as we open up access for creators to begin publishing video podcasts to Spotify. This tool will be accessible through Anchor, Spotify’s podcasting platform, and will offer a seamless way for creators to upload video content and publish to Spotify.
We’ll be launching on a rolling basis with a number of key creators, including existing podcasters who are expanding to video as well as video creators looking to extend their offering to Spotify listeners. Some of these include Philip DeFranco, The GaryVee Audio Experience, Jasmine Chiswell, The WAN Show, Juicy Scoop with Heather McDonald, Mark Manson, Tap In w/ Harry Jowsey, and many more to come. These shows join Spotify Originals and Exclusives including The Ringer’s Higher Learning with Van Lathan and Rachel Lindsay and The Joe Rogan Experience. Expect to see more original video podcasts from Spotify in the future.
Source: Spotify Newsroom